One of the most valuable things you can have is a group of Employee Leaders who are raving fans of your company. Use our system and you'll have this down cold.
The core ingredient to creating Raving Employees is CREDIBILITY and COMMUNICATION.
For most business-to-employee relationships, an effective employee benefit communication process is the simplest way to gain credibility with employees.
It is a public statement about how the company cares for and rewards the value employees bring to the company.
Promoted and leveraged properly, your employee benefit program will create new employee "CONVERTS" ever day. Be purposeful, use your program to impact employee culture, and watch what happens.
Having two-way communication with employees about their problems, gaining agreement on their problems, and then providing solutions that work can be the most powerful feature of your benefit plan.
Your job is to continuously advertise the company's commitment to employee well being. In essence, you are trading it for your employees' positive responses, and nurturing WORD OF MOUTH.
If you haven't already, you might consider reading Malcolm Gladwell's The Tipping Point, a tremendous book and fun read. In the book, Gladwell talks at length on the dynamics of social systems, and specifically on how information is transferred from person to person.
It turns out there are only a few key people you need to have on board to create a word-of-mouth epidemic. Literally, in a workforce of 100 there are likely less than 5 people you would need to have as raving employees in order to create a huge "APPRECIATION EPIDEMIC" for your employee benefit plan.
Wouldn't that be great!
So, put some time into your planning strategy and figure out who the movers and shakers are in your company. Devote extra effort to them and then sit back and watch them sell the rest of your company on how great a place it is to work!
Tomorrow: HR Integrity is CRITICAL!
Mark Combs (CLU, ChFC, CFP®, RHU, REBC, CFA®)
Mark is a Vice-President, part owner of Horne/Guest Employee Benefits http://www.horneguest.com - one of the largest employee benefit advisory firms in South Carolina. Horne/Guest is also a Charter Member of United Benefit Advisors, which is the 3rd largest employee benefit advisory firm in the US. You can learn more about UBA via Google.
Mark is a graduate of Wofford College, with two undergraduate degrees (Bachelor of Arts in Political Economy and Philosophy & Bachelor of Science in Economics). He entered the individual financial services field directly out of college as a Certified Financial Planner® with John Hancock Financial, where he was selected as "Rookie of The Year" in 1998.
Mark began working in the employee benefits arena with Marsh & McLennan Companies, specializing in large employee groups. Mark holds 6 professional designations & was honored in 2003 with the Distinguished Educational Achievement Award from the American College.
As a veteran in the employee benefit industry, he brings tons of professional knowledge to the table. As a specialty, Mark creates processes that help employers save money while maximizing the value of their employer-employee relationships. His vast array of expertise allows him to automate processes, and system applications to make life easier for his clients and their employees.
Mark also has a tremendous amount of expertise in creating Employer Wellness Programs, and is the author of The PlanWELL Method Wellness System. Applying Wellness and Disease Management Tactics effectively promises to be the biggest trend in healthcare over the next 10 years. The PlanWELL Method teaches employers the fundamentals of a well functioning, data-driven corporate wellness program. These type of programs consistently render return on investment of 5 to 10+ times initial investment. For more information, you can visit http://www.planwellmethod.com
